When you’re about to compete in your first electric car race, brace yourself for the sound … of silence. But don’t let those quiet engines fool you because these days, quiet means fast.
With every major car company looking for a share of the booming electric car market, the competition to go faster and further for cheaper has become an all-out war. Detroit, Japan and Germany are all represented, but right now, an unlikely newcomer is getting top honors: the Tesla Model S.
It’s being hailed as a game changer. It’s the first electric car to win Motor Trend’s Car of the Year; an unprecedented 99 out of 100 rating from Consumer Reports; and now, according to the National Highway Traffic Safety Administration, it’s also the safest car ever.
But if the Model S really is the car of the future, then why has Texas banned its sales in the state and why are lawmakers in several other states trying to do the same?
To answer that, first you need to meet Tesla CEO Elon Musk. He plans on opening 50 new Tesla stores in the next year. And taking a page from the Apple playbook, Musk is selling his product directly to consumers. No hard sell. No commission for employees. And uniform prices at every store.